Collaborations

Stitch Fix enlists Venus Williams


12 01 2022

Online personal styling and shopping service Stitch Fix has enlisted American tennis legend Venus Williams for the Goodbye Gymtimidation campaign, which aims to combat the 'anxiety caused by working out in front of others - which women experience twice as often as men'.

Through the campaign, Williams offers her own tips on how to tackle 'gymtimidation', and commented 'Playing tennis on a global stage doesn't make me immune to anxieties. In fact, I'd say it's just the opposite. That's why I decided to join forces with Stitch Fix on this campaign - to create awareness of this issue and inspire women to stay confident in themselves throughout their wellness journey'.

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